How to Create Product Bundles on Shopify

Product bundles increase average order value by encouraging customers to buy complementary products together at a discount. Research shows that bundling can lift AOV by 18-35% depending on the category and discount strategy.

Bundles also help merchants move slow-selling inventory, introduce customers to new products, and create perceived value through curated collections.

There are three main approaches to product bundling on Shopify:

• Static bundles: Pre-defined sets of products sold together at a fixed price or discount
• Mix-and-match bundles: Customers choose from a curated selection to build their own bundle
• Tiered discount bundles: Discounts increase as customers add more items (buy 2 get 10% off, buy 3 get 15% off)

BundleForge makes it easy to create all three bundle types on Shopify. Install the app, sync your catalog, and create your first bundle in under 5 minutes.

The app uses Shopify Functions to apply discounts natively at checkout, so there are no draft order workarounds or compatibility issues with Shop Pay or POS.

The most effective bundle pricing strategies depend on your margin structure and customer behavior. Common approaches include percentage discounts (10-20% off), fixed-price bundles (set a total price below the sum of individual items), and tiered discounts that reward larger orders.

Start with a 10-15% discount on your first bundle and measure the impact on AOV and conversion rate. Adjust from there based on your margin targets.

Track these metrics to evaluate your bundle strategy: bundle conversion rate, average order value lift, bundle revenue as a percentage of total revenue, and units per transaction. BundleForge provides all of these metrics in its analytics dashboard.